Texan Vodka firm Tito’s is taking a jab on the canned cocktail business by doing one thing no different model is: promoting empty cans.
Yup, there’s no vodka or mixer included, simply the aluminum can.
‘Tito’s in a Can*’ cleverly distinguishes itself from different alcoholic manufacturers by not conforming to the brand new norm of canned brews. As a substitute, it’s giving drinkers the chance to create their very own combine for US$20. The asterisk in its title cheekily hints on the less-is-more method the model is taking with its new product.
The packaging is a 16-ounce reusable and transportable metallic can and… effectively, that’s it, actually. The hollowed-out cans are presently being bought for a restricted time on the corporate’s web site, and all gross sales can be donated to a charity of the patron’s alternative.
In a press release to CNN Enterprise, Taylor Berry, the vp of selling and branding for Tito’s, mentions that customization is all the time on the forefront of the model. So as a substitute of making pre-mixed drinks, it’s handing the inventive course of over to its loyal prospects to take action themselves.
Regardless of drinkers asking the model to start out making canned drinks, Tito’s has been resilient in its dedication to only making vodka, says Berry.
The can is simply somewhat nod at giving the neighborhood what they need with out promoting out, so to say.
[via Marketing Dive and CNN, cover image via Tito’s]