Spotify is updating its app to deal with a long-standing consumer grievance with music playback — however it’s asking clients to pay for the repair. The corporate introduced immediately it would introduce, eventually, a separate Play Button and a Shuffle Button on the prime of albums playlists to make it simpler to play the music the best way you want. It will exchange the mixed button obtainable earlier than, which had been inconsistent throughout platforms and irritating to make use of. Nonetheless, streamers could also be upset to search out out that what ought to be an app replace in favor of higher usability is oddly being bought to them as a motive to improve to Spotify’s paid tier — the corporate says the brand new button is barely being supplied to Spotify Premium subscribers.
This appears a weird selection provided that buyer complaints had appropriately recognized a difficulty with the general design of the Spotify app’s interface and its consumer expertise. As one assessment posted final yr to Spotify’s Neighborhood boards had famous, the button supplied was even completely different throughout Spotify’s apps. On cellular, playlists had the mixed Shuffle/Play button, however on the desktop, the button was only a common Play Button. This was complicated for customers who switched between platforms, the put up identified. The consumer urged Spotify merely supply two separate buttons so folks may select how they needed to stream music, as an alternative of getting to faucet into Now Playing display to allow or disable Shuffle mode.
The put up obtained 647 upvotes and pages of feedback from others who agreed. It was not the one grievance of this nature on the discussion board website. Others posted related requests for separate Play and Shuffle buttons and even completely different options to the identical downside. For instance, one particular person requested Spotify to permit customers to configure which button appeared within the app to make it a consumer’s selection.
Spotify has been engaged on this downside for awhile. It first launched the Shuffle/Play icon in 2020 to cut back streaming to only a click on, it stated, and final yr made Play Button the default button on all albums for Spotify Premium customers (at Adele’s request, as you could recall). With this improve, the Play Button will stay the default, and Shuffle will probably be a separate choice throughout the cellular Spotify expertise.
Whereas arguably a minor change to the app — it’s actually only a button — it’s clearly a function that was in want of a repair in customers’ minds not a premium providing. Different main music streaming apps, like Apple Music and Amazon Music, already embrace separate Play and Shuffle buttons, for example.
It’s unusual for app makers to cost for one thing like a distinct button, particularly when the rationale for the change is as a result of customers had been sad with the app’s performance and design. One considerably associated instance might be Twitter’s subscription service, Twitter Blue, which permits customers to customise the underside bar of the app with buttons of their selecting. However in that case, the choice is extra about private desire and fast entry to favourite options — not usability. Even with out paying, Twitter’s options are nonetheless straightforward to get to in the primary navigation on the left facet of the app.
Spotify tells us the concept to cost for the button has to do with the way it perceives the advantages related to a Premium Subscription. At its core, Premium customers are paying for the choice to take heed to any music they need, on-demand. The button is considerably of an extension of that, because it’s permitting customers to decide on to hear on-demand in any manner they need.