Whereas TikTok is already making waves as a social media platform for short-form, vertical video, it appears they are not resting on their laurels. Insider lately found that ByteDance has filed a trademark for TikTok Music.
In response to the paperwork, ByteDance filed a trademark utility for TikTok Music in Might 2022 with the US Patent and Trademark Workplace for “TikTok Music”. The submitting states that the upcoming app will let customers purchase, play, share and obtain music, along with permitting customers to create their very own playlist, share it or advocate it, remark, or create a dwell audio and video stream. Earlier than this, ByteDance filed the identical trademark in Australia in November 2021.
Though ByteDance lately filed trademark purposes for TikTok Music, it already has expertise streaming music due to Resso, which is a “social music streaming app” obtainable in India, Indonesia, and Brazil. A few of its key options embrace encouraging customers to share lyrics, touch upon them, and play music at as much as 128kbps within the free tier and as much as 256Kbps within the premium tier.
As of November 2021, Resso has 40 million month-to-month customers in India, Brazil, and Indonesia, and it managed to develop its month-to-month energetic customers in India by 304% between January 2021 to January 2022. Compared, Spotify is grew solely 38% in India for a similar time interval.
The brand new submitting has all these options, which makes it attainable for Resso to be obtainable in additional markets however with completely different branding. One other risk, nevertheless, is that ByteDance is growing a brand new music streaming app that works alongside the primary TikTok app.