Melodie, the Australia-based music licensing platform, has employed music trade veteran Gary Helsinger to steer its long-planned U.S. sync actions.
Primarily based in Los Angeles, Helsinger will deal with the U.S. movie, TV and promoting house, working his black guide with studios, networks, manufacturing corporations, businesses and music supervisors.
Helsinger joins the corporate with an enviable observe file, and a status for possessing an encyclopedic data of music.
For the previous decade, he has overseen broadcast licensing offers and artist acquisitions at Spirit Manufacturing Music.
Previous to that, he loved stints with Common and Chrysalis, the place he found the likes of Software, Linda Perry, Jeff Buckley and The Smashing Pumpkins, whom he signed to their first publishing deal.
As an artist, he sang with Grammy-nominated comedy rock act Inexperienced Jellÿ.
“Gary brings a long time of expertise to this function, with a real ardour for what we do,” feedback Evan Buist, managing director at Melodie. “He has what can solely be described as an encyclopedic data of music, however his superpower is that he’s ridiculously likable. We couldn’t have discovered a greater particular person to steer our sync enterprise within the U.S.”
Based by Buist in 2017, Melodie launched for enterprise two years later with the purpose of connecting native composers with world content material creators, providing pre-cleared grasp and publishing rights for all media utilization, on a world foundation.
As we speak, the corporate represents music from greater than 100 composers and unbiased artists, and its catalogue has been heard on exhibits together with Australian Ninja Warrior, Bondi Rescue, Drunk Historical past, Love Island Australia and One Born Each Minute.
Final yr, Melodie raised $600,000 from buyers together with Future Now Ventures, early Atlassian worker and Code Barrel founder Nick Menere, and co-owner of The Drop Competition Peter Pressure.
These funds, TMN reported on the time, can be used to ramp up API partnership efforts, proceed to develop its catalogue of high-quality music from native and worldwide acts, and launch a movie and TV licensing division within the U.S., which Helsinger now leads.
Additionally in 2021, the corporate launched the #LicenseLocally marketing campaign encouraging extra content material producers to utilise native Australian music.
“I couldn’t be extra excited to affix the Melodie group, introducing this carefully-curated library of contemporary tunes to the U.S. market,” Helsinger feedback on his appointment.
“My lifelong obsession with all issues Australian dovetails completely with this high notch catalog from each Australian and worldwide artists. And so far as high quality is worried, Melodie has the very best.”