Inside Front Cover, Episode 2: Discovery – PRINT Magazine

Inside Front Cover, Episode 2: Discovery – PRINT Magazine

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Read Time:1 Minute, 27 Second

PRINTCast: The PRINT Podcast Studio is a curated assortment of cutting-edge podcasts we love about design, creativity, branding, books, and additional topics afield. Inside Front Cover is a present hosted by Sam Aquillano in regards to the design course of behind creating the quilt for his forthcoming e-book about launching and rising Design Museum In all places.


The design course of continues on this second episode of the Inside Front Cover podcast. Host Sam Aquillano visits Proportion Design’s workplace for the primary actual session within the course of, Discovery — the place Proportion Co-Founders Blake Goodwin and Paul Reiss flip the tables and interview Sam in regards to the imaginative and prescient behind his new e-book. As Paul says, “ As designers, we’re usually performing as model therapists to ask the correct questions and tease out the important thing info that may assist us proceed by means of the design course of.”

Previous to the session, the Proportion staff despatched Sam a Model Questionnaire as a place to begin — to get his preliminary ideas on how the e-book could be positioned and who it could be for. The questionnaire included 9 questions rating numerous opposing attributes, reminiscent of positioning between Youthful and Mature, Fashionable and Basic, Spontaneous and Conservative. The staff then mirrored these outcomes again in a Calibration map (see under) that visualized the model DNA for Sam’s e-book.

Within the dialog, the trio coated a spread of matters, from the founding of Design Museum In all places to among the most pivotal tales within the e-book. 

Pay attention within the participant above or test it out on Apple Podcasts or Spotify.

Meet up with Episode 1 right here.

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