With summer time in full pressure and heatwaves blazing by way of the world, it’s by no means been extra essential than now to look out for our pores and skin.
Inventive company Heimat Berlin has labored with the German Most cancers Help to create a flag that responds to the solar’s UV rays to alert beachgoers when they need to head inside. The mission, titled Watch Out At the Beach, was supposed to maintain individuals away from solar injury.
The ‘Solar Security Flag’ is a modern black flag with aura rings within the heart that change coloration, as UV rays get extra intense all through the day. The colours correspond with the United Nations World Well being Group UV index.
On the pole of the flag is a board that tells individuals what the completely different hues imply. It makes use of a visitors gentle system from inexperienced, for the most secure stage; to yellow; after which crimson; which is when individuals ought to begin shifting in direction of shelter.
The board additionally has a QR code that directs individuals to a microsite with extra data on the UV index and different sources for conserving secure from the solar.
Whereas sunscreen can assist defend us, it’s not sufficient, and international warming has solely aggravated situations.
The marketing campaign is additionally set to launch Solar Security Beach Gear over the following few months, which embody hats, sun shades, frisbees, swimsuits, merchandise within the highest grade of SPF, and different seashore goodies. The entire objects may have the identical black solar because the flag on them.
In line with Inventive Growth, the Solar Security Flag has been submitted to the Worldwide Group for Standardization (ISO) in order that it may be carried out at seashores worldwide.
[via Creative Boom and HORIZONT, cover image via Deutsche Krebshilfe]