Honda UK’s franchised automobile sellers topped the Auto Specific Driver Power Survey’s rankings for buyer satisfaction.
The Japanese carmaker’s community – restructured in a bid to enhance profitability in recent times – scored a 93.38% consequence from respondents to make sure that it pipped Lexus (93.13%) and Peugeot (92,92%) to the highest spot.
However Auto Specific editor-in-chief Steve Fowler recommended the Greatest Vendor Survey rankings confirmed that there have been “no unhealthy manufacturers” with “little or no separating the standard assessments by prospects throughout a variety of things”.
Analysing the outcomes of the survey, Auto Specific concluded that automobile retail employees have been the deciding issue within the supply of the best-rated buyer experiences.
When specializing in buyer experiences of the gross sales course of, the highest three manufacturers are additionally these whose salespeople are seen as most pleasant, knowledgeable, sincere or clear, responsive and useful, it mentioned.
The 2022 Driver Power ‘model scorecard’ survey measures every thing from showroom services, via deal-making and handover processes to servicing and complaints dealing with.
However Fowler mentioned: “The outdated adage that individuals purchase from individuals is confirmed once more by our findings of the significance prospects place on gross sales employees that they like and belief.
“This newest Driver Power deep dive means that there aren’t any unhealthy manufacturers, with little or no separating the standard assessments by prospects throughout a variety of things.
“However the shut relationship between assessments of gross sales employees and eventual model rankings means that it’s individuals, somewhat than processes and even worth, that stay the superpower for probably the most profitable franchise sellers.”
Earlier this week AM revealed JudgeService perception which confirmed how the significance of fine customer support is rising following a reliance on on-line automobile shopping for enquiries through the COVID-19 pandemic.
Final month Driver Power Survey revealed that the Kia XCeed crossover was UK motorists’ favorite automobile to personal.
One stark omission from the shopper satisfaction rating printed by Auto Specific and Driver Power as we speak was Suzuki, which was not too long ago the top-rated automotive model and joint fifth throughout all sector within the Institute of Buyer Service’s UK Buyer Satisfaction Index (UKCSI).
A spokesperson for Autovia mentioned that its absence from the rankings got here right down to “pattern measurement”.
An announcement mentioned: “We gathered statistically strong details about 25 manufacturers’ new-car gross sales efficiency, however that fell to 17 for the aftersales expertise. Solely the 16 manufacturers which met the standards for each make our ultimate rating.”
Right here is the whole Auto Specific Driver Power Survey Greatest Vendor rankings by model:
- Honda 93.38%
- Lexus 93.13%
- Peugeot 92.92%
- Subaru 91.30%
- Kia 91.10%
- Toyota 90.78%
- Nissan 90.45%
- Ford 90.37%
- Audi 89.23%
- Volkswagen 89.13%
- Mercedes 88.96%
- Hyundai 88.58%
- Volvo 88.11%
- Jaguar 87.35%
- BMW 86.48%
- Skoda 86.29%