Google is making quoted searches even higher

Do you know you may seek for a precise phrase or phrase on Google by placing citation marks round it? It’s an effective way to get particular about one thing you’re in search of. And on Thursday, Google introduced what I believe will probably be a pleasant enchancment: the small snippets beneath a search end result hyperlink will now be created primarily based on the place the quoted time period seems on the web page.

Google’s weblog submit concerning the change has a very good picture that illustrates how it will work in apply, which I’ve included beneath. Google googled “google search,” and the 2 snippets proven within the instance each embody the bolded phrase “Google Search.”

Beforehand, Google would present you outcomes that included the quoted phrase or phrase, however the small snippet below a hyperlink could not have proven precisely the place the phrase appeared on a web page. Within the weblog submit, Google’s Yonghao Jin explains why that was and why it made the change:

Prior to now, we didn’t at all times do that as a result of typically the quoted materials seems in areas of a doc that don’t lend themselves to creating useful snippets. For instance, a phrase or phrase may seem within the menu merchandise of a web page, the place you’d navigate to completely different sections of the positioning. Making a snippet round sections like which may not produce an simply readable description.

We’ve heard suggestions that individuals doing quoted searches worth seeing the place the quoted materials happens on a web page, moderately than an general description of the web page. Our enchancment is designed to assist handle this.

As famous within the weblog submit, there are a couple of caveats about quoted searches. Some textual content could also be hidden in a meta description tag or alt textual content and never be simply seen on a web page, for instance, or Google could have crawled a web page when it contained a quoted time period that has since been eliminated in an replace. And Google “primarily” bolds quoted content material in webpage snippets on desktop — bolding gained’t work for cell outcomes.