Google hopes new marketing campaign will get Apple to assist RCS

Google hopes new marketing campaign will get Apple to assist RCS

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Google is ramping up its efforts to get Apple to assist the Wealthy Communication Providers (RCS) customary on iMessage after earlier provides to work collectively on integration fell on deaf ears.

With assist from the cell business physique GSMA, system producers, and cell operators, Google has been spearheading RCS as a successor to SMS and a competitor to over-the-top messaging platforms like WhatsApp.

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