GMG’s Sun & Sand Sports has kickstarted its Back to School marketing campaign with the message that sport isn’t just about successful – it’s about having enjoyable.
The #MakeSportsEnjoyable idea encourages kids and younger adults to vary the which means of victory and empowering them to outline what victory means to every one in all them.
Speedy societal and technological developments imply that kids are rising up in an more and more aggressive world. The stress to excel in each sphere is intense. Dad and mom, typically unconsciously, impose their aspirations and desires on their kids to attain. That, mixed with the societal stress to “slot in” by their friends, amplified by social media, shapes their habits in the direction of sport as an added stress. What was as soon as speculated to be enjoyable has became yet one more sequence of validation, the place achievement outweighs taking part in sports activities. Which is why a staggering 70% of youngsters give up sports activities by the age of 13.
Videogames nonetheless, are a complete different ballgame. With videogames, youngsters are allowed to fail with out the ever-watchful eye of their dad and mom. They’ve extra enjoyable partaking with a sport when there may be much less exterior stress and judgement. No real-world penalties for shedding or failing. They get to make errors, fail, and check out once more. Independently. They’re really free to have enjoyable on their very own phrases. Bringing the judgement-free, light-hearted enjoyable of video video games into the world of sports activities is what this Back to School marketing campaign intends on doing.
“According to our efforts to continually push the boundaries in delivering distinctive buyer experiences, this 12 months’s Back to School marketing campaign guarantees to be completely different and redefine the dialog of what validation means in sports activities, bringing again the enjoyable and pleasure into sport. The target is to encourage kids to get pleasure from sports activities as a lot as they get pleasure from video video games. Now we have executed that by making a world the place actual sports activities and parts from video video games come collectively for youngsters to get pleasure from. We wish kids to actually be happy and revel in themselves taking part in the sports activities they like.” defined Mohamed Bodiat, Senior Vice President Manufacturers – Sports at GMG.
The wide selection of clothes, attire and equipment featured within the Back To School visuals embrace among the foremost international manufacturers comparable to Nike, Adidas, Speedo, and Puma. Past clothes, Sun & Sand Sports additionally supplies athletic tools for swimming, yoga and way more.
You possibly can try the marketing campaign on the web site and social media channels: Instagram, TikTok and YouTube.