Cloud X Festival – Music News

Cloud X Festival – Music News

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Kicking off at 2pm on a sunny Sunday afternoon, in industrial South-East London, Cloud X Festival was hosted at Studio 338, showcasing a spread of creatives that informed their tales in daring and distinctive methods.

Cloud X, co-founded by David Dabieh and Ben Cross, champions soul, R&B, afrobeats and different sounds. The mission goals to curate an inclusive house for the following era of future greats.

The homegrown pageant returned for its second yr to placed on a spectacular present, efficiently curating a gender-balanced programme of pioneering expertise.

As soon as we’d handed the considerably overzealous safety, who barked orders like we have been on the airport, confiscated my water bottle and scanned my ft, the enjoyable might start. Studio 338 boasts an enormous open air backyard, which was reworked right into a tiki bar-like oasis, with completely inexperienced astroturf spanning the whole lot (shout out to the gentleman that swept each crumb of meals and cigarette butt to take care of it that means).

Inside was the usual setup with a stage and decks in the direction of the entrance. Massive onbrand plastic clouds hung from the clear ceiling, offering some shelter from the solar’s rays that penetrated the dance ground.

The various lineup; that includes Scuti, Spinall, Nayana IZ, Sam Clever & extra have been all on the primary stage, with a resident DJ takeover on the backyard stage.

After I first noticed that JOJO was headlining; I deludedly anticipated it to be JoJo, as within the noughties teen sensation with hit singles: Go away & Too Little Too Late. Truly it was JOJO, as in Cloud X household and resident DJ. Having performed her mixes on the likes of Kiss & Basis FM, JOJO’s afterparty units are legendary. She introduced the power; mixing high quality bangers spanning throughout Dancehall, Hip Hop, Storage and every part in between. She performed just a few occasions all through the course of the afternoon; together with the opening and shutting units.

The resident DJ’s on the outside stage performed a combination of R&B bangers, reggae-dub, old skool storage and home that took us on a nostalgic journey to a summer time pool get together, with out the pool.

One in all my prime picks of the day was Sasha Keable who owned the stage together with her cool no-shits-given, Adele-like angle and distinctive vocals. The South London songstress introduced her beautiful voice, mixing the most effective bits of R&B and Neo-Soul to create her personal distinctive soundscape together with her right-hand-man guitarist that complimented her superbly. Regardless of recovering from a flu-like chilly, she hypnotized the group together with her relatable lyrics and emotional sound.

The spotlight of my day was different / indie artist, Biiig Piig, who was completely mesmerizing. Biig Piig’s title was apparently impressed by drunkenly studying a pizza menu, and her music follows the identical theme of free spirited creativity. The Irish singer and rapper, relies in West London, however incorporates her Spanish affect to supply a very enigmatic sound.

Biig Piig doesn’t conform to at least one explicit style; she explores different hip-hop, pop, neo-soul, jungle and every part in between; effortlessly representing youth tradition together with her adaptability. She performed her model new tune ‘FUN’ to which she danced her socks off; moderately entertainingly switching between rave stomping and angelic melodies. Biig Piig’s dreamy beats and contagious carefree power completely entertained the group – her naturally silky vocals and ethereal aura is genuinely distinctive in trendy pop. Closing the set with my favourite tune of hers: Feels Proper – she placed on a spellbinding show and I’d like to see her carry out once more.

The backyard space boasted a few hand-picked unbiased meals distributors from South London who introduced genuine and mouth watering delicacies from the Caribbean – the meals was genuinely scrumptious.

Aside from the good music, cool crowd and engaging meals – the remainder of the ‘pageant’ was a bit lackluster. The venue appeared to sport a money-centric theme: the meals distributors operated a money solely coverage, the obligatory cloakroom charged £4 per merchandise and it was £2 to withdraw money from their ATM. No less than Studio 338 had scrapped the ‘£20 minimal card spend on the bar’ coverage that was in place the final time I frequented – and the bathrooms have been clear due to the “no-spray-no-lay” man. This, nonetheless, is extra of a mirrored image on Studio 338 than Cloud X, and the tickets have been extraordinarily fairly priced.

Total; I had a superb time and really feel fortunate to have witnessed these refreshing artists take to the stage. Cloud X stays a culturally progressive occasion that celebrates under-represented voices throughout R&B, different hip-hop and melodic beats. Studio 338’s iconic all-weather venue and distinctive al fresco dance ground created a relaxed open air home get together vibe with an unimaginable sound system. The occasion attracted a cool and numerous crowd that maintained the ‘good vibes solely’ mantra. Cloud X efficiently offered an intimate and soul-warming time out – blissfully assuaging the Sunday Scaries.

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