Two years after Ford launched the Bronco, industrial woes — and, admittedly, Ford’s personal allocation calculus — stay so woeful that the automaker nonetheless cannot construct sufficient Broncos to fulfill demand. There are individuals who reserved a Bronco 2.5 years in the past that also haven’t got their vans. As one poster wrote on the Bronco6G discussion board, “It is only a sick joke for my buddies now. ‘WhEN aRE yOu gETTinG yOUr BrOnCo?!?’“
Elsewhere on Bronco6G, somebody famous a YouTube video posted by Lengthy McArthur Ford with data on when order banks will open for the 2023 Bronco and the way Ford might be working the present otherwise this yr. Based on that intel, order banks for subsequent yr’s rig will open on September 12 however just for these with present reservations. From September 12 till November 14, that giant and more and more unruly band of long-suffering customers can have the possibility to transform their reservations into orders for the 2023 Bronco. That may give Ford clear figures on how massive the backlog is earlier than any new buyer orders are available in.
The crystal ball stops at November 14, the final day for order conversions. The expectation is that that is when retail orders will open, however that is not sure. Ford might discover that between transformed orders and seller inventory orders it already has the majority of deliberate manufacturing for 2023 coated, and wait till subsequent yr to open retail orders. And bear in mind, Dust Mountain, the holding lot exterior the Michigan Meeting Plant the place Broncos pile up and endure the weather whereas they wait to be completed, remains to be a factor; it began as Dust Mountain final yr, turned to Ice Mountain over the winter, and is now again to Dust Mountain. A poster talked about their Bronco being caught there from January 31 till June 4 this yr.
Nonetheless, we will not think about Ford skipping a 2023 retail window, though the listing of issues details on the bottom that we could not have imagined will get longer each week. A clearer imaginative and prescient for the longer term ought to arrive by September 12.